123 Festivals
Social Media Manager & Marketing Coordinator
October 2023 – December 2023
Noteworthy
Started & Built Marketing Strategy
Created the entire marketing strategy for social media, newsletters, website, and guerilla marketing for this new hospitality & food organization based in Vancouver, CA.
Organic Growth
Organically grew following by 600% on TikTok and Instagram through consistent marketing strategy and community engagement.
Influencer Event Coordinator
Researched and reached out to food and lifestyle influencers in Vancouver, BC area to partner on new business opening. Organized event for influencers.
Sold Out Event!
Successful marketing strategy converted to sold-out event for the remainder duration. Social media conversion rate was 20%. Email newsletter conversion rate was 34%.
01. Influencer Marketing
Partnered with lifestyle and food content creators and influencers in the Vancouver, BC area to promote new business. Received over 150,000 views through Instagram reels partnered with influencers. Resulted in sold out bookings for rest of the duration of the event!
02. Influencer Event Coordinator
Reached out to influencers and content creators in nearby area and invited to influencer event. Managed entire event from gifts to dining experience to site tour. Created an organic atmosphere to establish relationships and friendships with the content creators instead of purely business. Allowed creators enough time and space to create content.
03. Organic Growth Strategy
Scheduled and create content ideas for Instagram and TikTok accounts. Wrote engaging captions. Content ideas ranged from behind-the-scenes of the event coming together to the products that were being sold. Targeted audience in the Greater BC area to convert into tickets sold. Social media strategy resulted in 20% conversion rate to website.
