123 Dough
Social Media Manager and Marketing Coordinator for 123 Dough
November 2023 – March 2024
Noteworthy
Organic Growth
Increased Instagram following organically from 2,700 followers to over 3,000 followers (15%) in 3 months through consistent and engaging content.
Content Creation
Turned content ideas into engaging posts for Instagram and TikTok. Made short-form videos, reels, photos, infographics, and giveaways for posts.
Strategy Report
Biweekly meetings with the team to report on well-performing content to create successful strategy for following weeks based on research and data.
01. Organic Social Strategy
Created a new strategy for 123 Dough’s Instagram and TikTok to reach a larger national audience. This included creating content that is educational and entertaining to reach target audience, which led to an ultimate 15% increase in followers in 4 months.
02. Content Creation
I created content such as reels, TikToks, photos, infographics, and stories to keep the audience engaged while also marketing new products and locations. This content matched the brand image of 123 Dough to help educate the public of delicious bread but was also entertaining to watch!
03. Community Engagement
I created multiple ways to engage with the community of bread lovers through stories and giveaways. This content attracted attention from followers making sure that 123 Dough is more than just a bakery but a brand that builds a lifestyle and community.
