Nickelodeon

Social Strategy Intern for The Loud House & Avatar the Last Airbender

June 2021 – November 2021

Noteworthy

New Content Ideation

Created new ideas every week for 3-5 pieces of content per week for 6 months across multiple accounts.

New Platform Content Strategy Proposal

Pitched proposal for new marketing strategy for legacy account, TeenNick, across new platforms like Discord, Zigazoo, and other emerging areas.

Organic Growth

Grew the Loud House Instagram account by 5% through consistent and engaging content.

01. Organic Social Media Strategy

Created new content ideas and scheduled posts. Coordinated with the content creation team to create meaningful and engaging posts for the audience. 3-5 posts per week including reels, stories, in-feed posts, and community engagement. Responded to DMs and comments by audience members.

02. Content Ideation

Created new content ideas for the team to proof before sent to the content creation team. Created evergreen content that could remain on the feed for long periods of time and engage with the audience through gamified posts and trends. Also created tune-in content that kept audience up to date with current shows and airing dates.

03. Copywriting & Content Scheduling

Wrote engaging captions for all posts for The Loud House Instagram for 6 months to increase tune-in audience for airing episodes. Scheduled content for 6 months using AirTable and Sprinklr, while communicating with the rest of the social team.

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