Au Ciel
Freelance Social Media Manager, Content Creator, Website Manager
December 2023 – Present
Noteworthy
Content Creation
Create 3-5 pieces of content per week ranging from high quality images to short-form videos to infographics and guides.
Social Planning
Keep updated calendar for easy communication with client, planning posts 2 weeks in advance. Create content breakdown for efficient organic social growth strategy.
Website Design
Use Squarespace to redesign current website for client for easier customer conversion to sales. Update photos and content in website.
Content Creation
Create 3-5 pieces of content every week. Content includes high quality images, short-form videos for Instagram Reels or TikTok, guides and infographics for educational how-tos for audience, etc. Shoot content on a weekly basis.
2. Social Media Planning & Strategy
Designed an organic growth strategy with a content breakdown for social media to achieve KPIs. KPIs included increasing online sales and foot traffic to brick-and-mortar boutique location. Created a content breakdown to focus on growing a community.
3. Website Development
Redesigned the website for improved traffic flow and higher conversion rate for customer sales. Decreased bounce rate by 34% within the first month after redesign. Continue to update website on a regular basis and create website-specific content.
